Nike Case Answers - 1120 Words

Nike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ€" ª Helping people accomplish their work ââ€" ª Overcoming limits of formal structure ââ€" ª Gaining access to interpersonal networks ââ€" ª Informal learning When knight remained on the board, old communication relationships may have survived his departure†¦show more content†¦|Strategy | |Nike |Endorsing Athletes | | |Sponsoring Sports events | | |City based advertisements | | |Banners Billboards | | |Themes on bringing inspiration and innovation to every athlete in world | |Adidas, Reebok |Sponsoring Sports events | | |Endorsing Athletes | | |Themes on improving performance of every athlete in the world | |Puma |Mixing influence of sports, lifestyle fashion | | |Puma concept retail stores | | |Puma fashionShow MoreRelatedCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreNike Brand Equity1038 Words   |  5 PagesCase 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities suchRead MoreNike Case Study Questions882 Words   |  4 Pages Nike Case Study Questions 1. Evaluate Nike by using the competitive forces and value chain models. Nike is one of the strongest sports brands, even though it is faced with competitors in the lines of clothing and shoe manufacturing. Nike constantly releases new products, and that keeps competitors from catching up to them. I can vouch for the quality of Nike, because I have had a pair of their shoes last me for over four years without any significant wear. Granted, the soles are worn to the pointRead MoreEssay on Nike: The Sweatshop Debate1370 Words   |  6 PagesNike: The Sweatshop Debate SYNOPSIS Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam. Although it does not actually own any of the manufacturing locations, it has long been accused of having its products manufactured in facilities that exploit workers. Although Nike admits some wrongdoing in the manufacturing facilities of its contractors, it claims to have started a commitment to improve working conditions inRead MoreCase Study Analysis of Nike and Google1657 Words   |  7 Pagesassociated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategyRead MoreThe Key Insight That Helped Nike Develop Holistic Marketing Strategy? Essay842 Words   |  4 PagesCase Study Questions: 1 What was the key insight that helped Nike develop a holistic marketing strategy? Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became moreRead MoreNike Markeing1333 Words   |  6 Pagessegments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you will analyse their marketing and devise a marketing mix for one of their products. Your report should answer each of the following questions in turn: Task 1 - Investigate the concept and process of marketingRead MoreSupply Chain Management1653 Words   |  7 Pages12 1. ------------------------------------------------- What is the primary purpose of Warehouse and transportation execution systems? ------------------------------------------------- Answer | | b. They address long-term strategic questions as facility location and sizing | | | a. They support tactical planning efforts by allocating fixed logistics capacity | | | d. They store goods and move them | | | c. They initiate and control the movement of materials between supplyRead MoreEthical Issues Within The Workplace1375 Words   |  6 Pagesresponsible organizations like Nike consider the effect of their activities upon all stakeholders. What is asked that the business is ethically and socially accountable and when the stakeholder assembly converts disgruntled, the character of the business gets smudged as the argument of sweatshops smeared the character of Nike. The circumstance that is being discussed is the concern of Nike doing the right thing; to be ethically answerable. Ethics can be demarcated as the code of moralRead MoreNike Ethics Case Study1215 Words   |  5 Pagesfrom mass ordering and mass production are opportunities Nike sorted to exploit. However, this is not with problems as might lead to loss of control, and moral concern like was the case with Nike raising concern relating ethical principle in business. In this paper, we shall be answering ques tions related to the complexities of expansion amid a globalize world drawing inspiration from â€Å"The Promise and Perils of Globalization: The Case of Nike†, a working paper presented by Richard M. Locke and Alvin